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SONY MUSIC GROUP
MUSIC VIDEO IN SPACE
Celebrating Kelvin Jones' debut single 100,000 feet above the Earth
PRESS COVERAGE
FROM OUTLETS WORLDWIDE
2 MILLION
VIEWS ON YOUTUBE
TOP 100 SONG
IN TWO COUNTRIES
MISSION
Help to create a stunning music video for breakout musician Kelvin Jones
Kelvin was signed to Sony after his song 'Call You Home' became popular on Reddit. When it came to creating a music video for the single, we were enlisted to create something out-of-this-world.
EXECUTION
We retrofitted a modern display into a classic portable Sony TV set, modifying it to operate in the harsh environment of space. Throughout the flight, an intimate performance of Kelvin’s debut song ‘Call You Home’ was playing on the display.
To capture the epic shot of the TV set landing in Kelvin’s living room set in rural Wales, we released the TV from the set and reversed the footage playing on the screen — to really make this work, Kelvin learned how to sing the closing lines of his song backwards!
The music video was posted on YouTube and has since garnered 2 million views and press coverage from around the world, with articles from Condé Nast Traveller, Metro, and Tech Times.
CAPABILITIES
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