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HYPERX
ELEVATING YOUR GAME
Launching the Cloud Orbit headset into space
60,000+ VIEWS
ON INSTAGRAM
65,000 VIEWS
ON YOUTUBE
100,000+
CROSS-CHANNEL IMPRESSIONS
MISSION
Promote HyperX's Cloud Orbit headset with an action-packed trailer showcasing the brand's influencer talent
HyperX is known for their high-quality gaming gear, from headsets and microphones to monitors and keyboards. Ahead of the release of their Cloud Orbit headset, the brand came to us looking to put together an out-of-this-world trailer for the product.
EXECUTION
To reflect the Cloud Orbit’s immersive 360° environment, we created a stunning 360° presentation to display the headset. This included a rotating plinth with an altitude-controlled trigger to initiate the spin at a suitably spectacular height.
Three of the world’s biggest Twitch streamers joined our team at the launch site, launching from a private airfield. Getting the production team to our projected landing site in time proved a logistical challenge, but we arrived seconds after touchdown, where the rig had deployed smoke grenades to mark its landing spot in a truly dramatic fashion. Our drone pilot secured incredible shots of the streaming talents rushing to recover the Cloud Orbits, surrounded by red smoke and lit by the setting sun.
We completed all edits for the final promotional video, which garnered over 100,000 cross-channel views.
CAPABILITIES
WHERE TO NEXT?