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STANLEY
THE QUENCHER LANDS IN THE UK AND EUROPE
Sending the Stanley Quencher on an out-of-this-world adventure
100,000+ IMPRESSIONS
ON INSTAGRAM AND TWITTER
SOLD OUT
IN 24 HOURS
NATIONAL COVERAGE
FROM OUTLETS ACROSS THE UK
MISSION
Prepare for the landing of the Stanley Quencher cup in the UK and Europe
The Stanley Quencher quickly became a must-have after going viral on social media in 2021. To announce the viral cup's official arrival in the UK and Europe, Stanley wanted to create an immersive video of the cups preparing for landing.
EXECUTION
We created a custom-built setup of four Quenchers, one in each colour variation, and launched them to space arrayed around a state-of-the-art 360° camera.
We created all the video edits, incorporating real-time environmental data from the launch into the footage to frame the narrative of the Quenchers journeying through space on their way to landing in the UK and Europe.
Stanley used this content to announce the Quencher's arrival and received over 100,000 impressions across social media channels. On the Quencher's release a week later, the cup was completely sold out in under 24 hours.
CAPABILITIES
WHERE TO NEXT?