GALAXY S24 ULTRA IN SPACE

Testing the astrophotography phone

GLOBAL COVERAGE

50+ ARTICLES

120 MILLION+

VIDEO VIEWS ON X

20% INCREASE

IN SOCIAL MENTIONS

MISSION

Develop a multi-channel campaign for the Samsung Galaxy S24 Ultra leveraging the power of its camera system

Samsung challenged us to capture images of the Earth from space using their new flagship S24 Ultra in a showcase of the phone's cutting edge camera systems.

EXECUTION

We collaborated with Samsung and X (formerly Twitter) on a mission to test the limits of the Galaxy S24 Ultra's camera. Multiple devices embarked on journeys into the Earth's stratosphere.

Their objective? To capture breathtaking space-to-Earth views across iconic locations like Las Vegas, the Grand Canyon, and Los Angeles. Soaring to altitudes of 120,000 feet, the phones successfully recorded stunning 8K video footage and thousands of incredible 200-megapixel photos.

Samsung leveraged this mission for a unique social media campaign on X. The campaign encouraged users to engage with Samsung's posts, offering the chance to claim their very own photo of Earth captured by an S24 Ultra from the stratosphere.

CAPABILITIES

space imaging capabilities

behind-the-scenes

aerospace engineering

The Sent Into Space team truly exceeded every expectation I had (which was already "out of this world!") Thank you for seeking to understand our objectives, diving into our product and making this idea come to life. I am forever grateful for the role you and your team played in one of my favorite career moments! Thank you!!

— Jacs Wyatt, Head of Digital Marketing and Social Commerce at Samsung

WHERE TO NEXT?