.png)
BRAC
#SPACEONEARTH
Helping refugees with a space mission
80,000+ VIEWS
ON YOUTUBE
AWARD-WINNING
D&AD WOOD PENCIL
GLOBAL ATTENTION
FEATURED IN OUTLETS WORLDWIDE
MISSION
Help boost the voices of child refugees involved in one of the world's worst humanitarian crises
In 2019, over 1 million Rohingya Muslims were exiled from their homeland in Myanmar and forced to seek refuge in Cox’s Bazaar in south-eastern Bangladesh. The Bangladesh-based NGO BRAC, Ogilvy & Mather Singapore and Outsider TV asked us to help signal-boost a message from the Rohingya children: “Why is there no space on Earth for us?”.
EXECUTION
We modified a CRT TV set to show clips from heart-breaking interviews with these children, intending to launch it from Cox’s Bazaar, the world’s largest refugee camp. Due to proximity to Myanmar and the risk of travelling into their airspace, we launched from Bogra, but visited the camp to conduct a series of tethered launches and combining the footage to maintain the clarity of the message.
Operating in a refugee camp in Bangladesh was a huge technical challenge. Without the infrastructure we unthinkingly rely on in industrialised nations, acquiring gas, filling the balloon and regulating the temperature of the camera equipment all required rapid field adjustments to our process to secure the result.
The campaign won a D&AD Award for Branded Content and Entertainment, receiving media coverage around the world.
CAPABILITIES
WHERE TO NEXT?