DELIVERING SLURPEES IN SPACE

We travelled to Michigan, the state where the most Slurpees are consumed, to conduct a series of launches. To drive hype for the stunt, we hosted a launch event at a franchise outlet in the state with activities and giveaways for members of the public. Our hero flight showcased a Coke Slurpee, the most popular variety, poured in-store at a 7-Eleven moments before launch.

To supplement the experiential activation, we wanted to capture a wealth of content for online channels as well. We created a panoramic array featuring seven limited-edition reusable aluminium cups bearing unique space branding, centred on a 360° camera on a bespoke 7-Eleven craft. We then reframed the footage to create a mindbending video of the flight for social media, spreading awareness of the campaign and 7NOW's delivery capabilities.

Finally, we launched a cargo flight carrying 100 plastic drinks cups with the exclusive Space Delivery branding. Following the launch, these were given away at special events in stores across the nation.