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The first drink ever sent to space was in 1984 on board NASA’s Space Shuttle. Coca Cola initially had the idea of testing a soda dispenser on a spacecraft, but after catching ear of the project, Pepsi also jumped onboard, leading to the two brands modifying their iconic drinks cans in light of the microgravity, and other unique conditions, found in space. Since then, several different types of drinks have travelled to the final frontier, whiskey bottles, cocktails, milkshakes, and more, and fortunately, Sent into Space where a big player in making that happen.
Why don’t astronauts drink while in space? Because the bars have no atmosphere!
Over the years we’ve sent a fair few beverages to the stratosphere. However, our favourite was Jameson’s announcement of their new Space-Aged whiskey.
While the product is, alas, a prank, the bottle really did make it to space, courtesy of our team in England. The weather on launch day was bitterly cold and wet, but no barrier to a textbook Near Space balloon launch which reached a fantastic 33km above the Earth’s surface before landing in a muddy, sheep-filled field.
A bottled liquid presents several challenges. Drinks bottles aren’t usually designed to withstand low pressure environments and the pressure difference is compounded by the fact that water expands on freezing. We don’t want a bottle to explode at high altitude and rain glass from the sky! What’s more, we have to be even more careful than usual when building our payload to minimise the risk of a hard landing.
Luckily for Jameson, we’ve had plenty of experience working with fragile feature items, including alcoholic beverages. In the past few years, we’ve launched a bottle of Demidoff vodka into space above the Grand Canyon, in celebration of a successful SpaceX rocket launch, as well as opening a bottle of champagne on a flight for Kazzit Wines!
📷 Bottoms up! Kazzit is the world’s most comprehensive digital winery guide
All of these companies have found our space launches to be a fantastic way of engaging their existing audience as well as sharing their brand with new potential customers, garnering hundreds of thousands of views in just a few days with our help. What’s more, we’re so confident in our ability to secure a perfect result that we promise to relaunch at no extra cost if the end product doesn’t meet our exacting standards.
📷 A unique view of the Grand Canyon. It’s a mark of the purity and quality of Demidoff Vodka that much of the product is still liquid.
We’ve also sent a limited edition space-inspired Coca Cola can to space (Coca Cola Starlight) as well as a mojito, in promotion of Pampa Plage, the beach side cocktail bar in France’s La Grande-Motte:
Whether you’re representing a drinks brand who want to see their product in space or are looking for a great value, eye-catching way to raise your company’s profile, get in touch with our team today to discuss how we can help you or visit our website to check out some non-alcoholic work we’ve done.
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