Corporate Case Studies — Corporate
Spread the word! The power of grassroots campaigns
Posted by Alex Keen on
Earlier this year, sci-fi fans across the world were shocked by a terrible revelation. Critically lauded show The Expanse was not picked up for a third season by the Syfy network, meaning the future of the show was suddenly uncertain. Twitter, Facebook, Reddit and YouTube were all abuzz with fans of the show discussing the fate of their favourite program. The cancellation of a TV show is always sad for fans. However, this one was a particular kick in the teeth. Ratings were good, critical reception was tremendously positive, so why was it canned? Rumours abounded about studio demands and...
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