Be Kind This Morning

A few weeks ago, we were approached by the team from ITV, asking for our help with a great cause.

Holly Willoughby and Philip Schofield, stars of This Morning, have been running the Be Kind campaign on ITV over the past year to combat bullying in schools. They were launching the next phase of the campaign, offering free anti-bullying wristbands to children to get them to ‘band together to stop bullying’. Holly and Phil asked if we could actually launch some of their wristbands into space.

Education is a cause close to our hearts and we believe it’s so much easier to learn when you feel safe and happy. When bullying goes unchecked, it reflects badly on everyone, not just the bully themselves. Of course we had to take part!

You can see the video from the launch here, along with the hosts’ reactions. Yes, Holly, we really did send them into space!

If you want to take part in the Be Kind campaign, you can get a free wristband in selected toy stores across the country and share images of the bands with the hashtag #bekind

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>